Word: came
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Dates: during 1940-1949
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...above Fifth Avenue, when more jobs rolled in, e.g., a television maker wanted him to draw up sketches for a new line of cabinets. "Fine," said Loewy. "I spent $2,000 on my own set and it hasn't worked right since I bought it." From Glamour magazine came a phone call: How about an article on theater design? "Wonderful," said Loewy. "I've been waiting for a chance to tell everyone what's wrong with theaters." Then Loewy paced nervously through the various cubicles where his associates were planning new designs for everything from tiepins...
...Armour & Co. hired Loewy to redesign and repackage its 700-800 different products, he disappeared for about six months. Said Vice President Walter S. Shafer: "We didn't know what he was doing." Actually, Loewymen were out talking to hundreds of housewives who bought the products. When Loewy came back he told Armour to abolish all the multicolor labels that it had been using, and substitute a simple two-color pattern throughout. Armour saved enough money on color-printing alone to pay for the designer's services. As Lever Bros.' Charles Luckman, another client, put it: "Raymond...
...clicked so well that in the last three years Studebaker has broken all its peacetime records for sales and profits. Not all Studebaker dealers liked the 1950 models which came out last August. Some did not like the rocketlike hood and nose air intake that resembles the 1949 Ford. But Loewy's answer is in the sales. While most other independent car-makers were having rough going, Stukebaker sold more cars in September than any month in its history. From receivership less than 15 years ago, Studebaker has climbed back, is now the biggest independent-a smaller fourth...
...dugout with flowered wallpaper, draperies and tufted pillows. He designed himself a new pair of pants because the government-issue pants were badly cut ("I enjoyed going into action well-dressed"). After four years of war−during which he was burned severely by mustard gas−he came out a captain, with a swatch of ribbons on his chest but no money in his pockets. His older brother Georges, a doctor in Manhattan, urged Raymond to join him. At 26, still wearing his captain's uniform (the only clothing he had), Loewy sailed for the U.S. with...
...first big chance came when Sears, Roebuck & Co. hired him in 1934 to dress up its Coldspot refrigerator, an ugly machine with a dust trap under its spindly legs, and corrugated shelves inside. Loewy moved the motor, from top to bottom, chopped off the legs, and installed the first non-rusting aluminum shelves ever to be used in a refrigerator. The Coldspot became a single smooth, gleaming unit of functional simplicity-and with it Sears' sales shot up five-fold by 1936. Loewy had been paid only $2,500 for the job (and had spent nearly three times that...