Word: camel
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Dates: during 1930-1939
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...Tokyo 59 miles to the Island of Oshima in 3½ hours. President Hayashi has provided all sorts of conveniences to get passengers from the landing dock up sulphur-belching Mihara-yama (Mount Mihara) to popular Suicide Point on the crater's brim. One may even ride a camel, one of the first three ever imported into Japan, all by Go-Getter Hayashi. Last week his publicity men, inspired by the windfall of a second triple suicide this year, excitedly conjectured "The God of Death must now have taken up his abode in Mihara-yama and is calling...
...Camel (Reynolds...
...Apparently, a certain rough law of compensation is at work in the cigaret trade," commented Standard's statisticians. "Whenever a single brand advances far ahead of the others, it eventually becomes the victim of a competitor's advertising attack. This happened to Camel in 1929-31 and to Lucky Strike in 1933-34. Aside from this generalization, it is futile to attempt to forecast sales of leading brands for any distance ahead. Particularly is it impossible to foresee the response of the millions of cigaret consumers to whatever new advertising appeals may be devised...
Richard Joshua Reynolds chose the name Camel for the cigaret which revolutionized the tobacco industry because he liked animal names and because Camel was easy to pronounce. Before Camels were invented the U.S. was producing about ten billion cigarets a year, a large proportion Turkish. Leading domestic brands like Piedmont and Sweet Caporal were made of unblended Carolina leaf. The year Tobaccoman Reynolds launched his cigaret of blended domestic and Turkish tobacco (1913), cigaret consumption leaped to fifteen and a half billion. He followed it up with a highly successful merchandising campaign, profited immensely by the amazing luck that fell...
...Gray, a great tobacco salesman, is chairman of the board. Suave, meticulous S. Clay Williams left the presidency last spring to become vice chairman, was succeeded as president by Bowman Gray's brother James, who announced the earnings last week. Messrs. Gray and Williams produce no cigaret except Camel, but they can usually count on extra income from Reynolds Chewing tobacco (Schnapps, Micky, Brown's Mule, Day's Work) and from Prince Albert, fastest selling pipe tobacco...