Word: camel
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Dates: during 1930-1939
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...Lucky Strike) swore a mighty oath that he would run 10? cigarets out of business if he had to make them himself. Last week patrons of Great Atlantic & Pacific Tea Co. stores throughout the U. S. could read a big sign behind the cash register: LUCKY STRIKE-CHESTERFIELD-CAMEL-OLD GOLD...
...package. Mr. Hill had not quite kept his promise-yet. He had cut the wholesale price of his Luckies from $6 per 1,000 (to which they were reduced from $6.85 last month) to $5.50 per 1,000. Liggett & Myers Tobacco Co. (Chesterfield), R. J. Reynolds Tobacco Co. (Camel) and P. Lorillard Co. (Old Gold), who always act with Mr. Hill in price questions, followed suit. Dealers get a trade discount of 65? per 1,000. A price of 11? a package would give the dealers 1.3/10? profit. A. & P. was making only 3/10? a pack...
Meanwhile, Camel's new advertising campaign ("It's fun to be fooled . . . It's more fun to KNOW") drew fire from U. S. magicians whose tricks were exposed...
...equaling 1931's $23,121,000 and Reynolds earned $33,674,000 against $36,396,000. Reynolds earnings were actually $4,000,000 higher than reported, that figure representing the excess of advertising appropriations for 1932 against actual expenditures. Breaking in newspapers last fortnight was the new Camel campaign, handled and written by William Esty & Co. (TIME, Dec. 26). Its motif: "It's fun to be fooled. . . . It's more fun to know...
...five sons, four of them given to jollity and excesses, one given to sober industry. He willed his textile mills to his sober youngest son. Charles A. Cannon proved the wisdom of this move by running them so ably that in 1918 the U. S. soldiers who were smoking Camel cigarets were drying themselves with Cannon towels embroidered with such fiery legends as "To Hell with the Kaiser" and "In God We Trust." By 1930, Charles A. Cannon had introduced the vogue for colored towels; the Cannon mills made 65% of the towels in the U. S. It might therefore...