Word: camel
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Dates: during 1930-1939
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...makers of 15?-a-pack cigarets last week did what they had been expected to do for a long time-slashed prices. Acting in concert as they always do, the Big Four -American Tobacco (Lucky Strike), Reynolds Tobacco (Camel), Liggett & Myers (Chesterfield), Lorillard (Old Gold)-dropped the wholesale price from $6.85 a thousand to $6. Though no one ever knows what the Big Four will do, few people expected the cut to be so deep, for a year and a half ago the price had been upped, presumably because of Cellophane wrappings, from $6.40 a thousand...
...move was a counterattack to stop the forward march of the Little Four-Brown & Williamson, Axton-Fisher, Larus & Brother, Continental Tobacco-makers of non-advertised 10?-a-pack brands. The Big Four used to make 90% of all U. S. cigarets and Lucky Strike's George Washington Hill, Camel's Samuel Clay Williams, Chesterfield's Clinton W. Toms, Old Gold's Benjamin L. Belt thought the future was fine and blue (TIME, Oct. 31). Now the Little Four with their Wings, Paul Jones, Twenty Grand, White Rolls sell one out of every five U. S. cigarets...
Married. Richard Joshua Reynolds Jr., 26, Camel cigaret scion, brother-in-law of Elsbeth ("Libby") Holman Reynolds; and one Elizabeth McCaw Dillard, 24, daughter of a Winston-Salem (N. C.) bridge contractor; in Winston-Salem...
...taught at Amherst. His brother, the late Lucien Esty, wrote Ask Me Another books. Just before Thanksgiving Day, William Esty & Co. landed its first big account-and only one so far. It was that of R. J. Reynolds Tobacco Co. which spends $15,000,000 a year on advertising Camels and Prince Albert. When Reynolds introduced Camels in 1913 the account was given to N. W. Ayer & Son, Inc. It remained there until 1931 when Erwin, Wasey & Co. obtained it and launched the famed cellophane campaign with the $50,000-in-prizes letter contest. Recently Camel advertising has been confined...
When William Ziff first entered the field Negro papers carried little national advertising except hair-straightener, a few cosmetics, patent medicines. Now the list includes Camel cigarets, Bond Bread. Rumford Baking Powder, Bayer's Aspirin, Blue Ribbon Malt, Gillette Razors, Lifebuoy Soap...