Word: camel
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...Europe, but within six months five teams were in China, ready to follow the caravan track north and west into the Gobi Desert. There was no need for road maps; there were no roads. There was no sure fuel supply; what was available had been hopefully shipped ahead by camel. But in Peking on the rainy morning of June 10, 1907, one of the roughest car rides since the automobile engine drew its first breath began as casually as a clutch of college boys starting off for a weekend .at Wellesley...
...Gobi they sputtered. The drivers soon found that the trial was as much a test of men as machines. Dried out by the desert, the travelers drank the oily water from their radiators to keep alive. They used blowtorches to heat their meals when they could not bear using camel dung as fuel. Bridges collapsed under them, their cars sank hub deep in mud or sand, brakes gave way and the cars slid down steep, rocky hillsides. The Tri-Contal gave up its tiny ghost, but the other four somehow made it to the Siberian border...
...quarterly profits soared to $1.98 a share from $1.78 for 1957's first quarter, when there were fewer shares outstanding. Revlon's earnings edged up slightly to a new record. Fast-moving Polaroid's net jumped to 31?, up from 22?. In tobaccos, R. J. Reynolds (Camel, Winston, Salem) said profits were above the $1.25 a share of a year ago. P. Lorillard President Lewis Gruber, riding the phenomenal rise of filter Rents, reported that January-February earnings soared by 400% over 1957's first quarter...
...discarded. Finally, consumers are also beginning to resent forced obsolescence. When yearly fashions were limited to women's apparel, there was almost universal acceptance. The public did not resist the yearly car design changes. Then other hard-goods makers began planned obsolescence. Perhaps this has broken the camel's back. Now the consumer is in revolt...
...Arab businessmen who will set up and run their own enterprises, retaining majority ownership and control but getting help from MIDEC's capital and technical know-how. To old Middle East hands, the idea of Westerners joining in an Arab-controlled enterprise is as dangerous as a camel's kiss, yet MIDEC has received a rousing welcome and thinks it can succeed...