Word: camel
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After the Thunder. Cornwall-bred Williams got his first experience with outsize animals when he served with the British Camel Corps in World War I. After the war he went to Burma and graduated to elephants. Elephant Bill is the modest, rambling story of what he learned about the beasts during the next 25 years...
Setting the sartorial standard for the gala event will be the presidents of the respective organizations. Dyed M. Foulard, CRIMSON will be attired in an impeccable knee-length camel's hair shirt (available from Mohammeds Men's Shop), while Lampoon pace-setter Fabric M. Gowne will appear in a faultlessly tailored plaid toga (available from Marcellus MacTavish's Faultlessly Tailored Toga Togs). It is reliably reported that in the event of rain, Mr. Gowne will cover his toga with an exotic cape of woven pandanus leaves (available at the Arnold Arboretum...
...ordered the R. J. Reynolds Tobacco Co. to stop using ads which said that Camel cigarettes aid digestion or relieve fatigue, and to stop using testimonials "which are not factually true." After checking 43 Camel testimonials ("I smoke Camels exclusively"), FTC learned that some of the people did not smoke at all, some could tell no difference between Camel and other brands, while still others could not read and did not even know what statements had been attributed to them...
...makers of Camels and Old Golds promptly replied to FTC. The ads, said the tobaccomen, had been discontinued six years ago when FTC first objected to them. In its current campaign, Old Golds was plainly trying to live down the days when it had boasted "Not a cough in a carload." Now its ads loftily proclaimed: "A treat instead of a treatment." Camel had also switched somewhat. It now stated that its "30-day mildness test" of smokers, supervised by "noted throat specialists," produced no evidence of throat irritation due to smoking Camels...
...First four: Camel, Lucky Strike, Chesterfield, Philip Morris...