Word: camel
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...Libel-of-the-year, the unfortunate color photograph of Gentleman Jockey Crawford Burton advertising Camel cigarets (TIME, Jan. 18) was completely settled last month when, after winning a $2,500 verdict against Crowell Publishing Co., Mr. Burton accepted $22,500 to square accounts with R. J. Reynolds Tobacco Co., its advertising agency and all publications against which suits have been brought. Still pending, however, was Jockey Burton's $50,000 action against Funnyman Eddie Davis of a Manhattan night club for using a reproduction of the picture in a ribald Christmas card...
...advertising sensation of 1934 was the color photograph of Gentleman Jockey Crawford Burton, twice winner of the dangerous Maryland Hunt Cup, posing in his racing silks as an endorser of Camel cigarets' recuperative powers. By a horrible mischance, the photograph of Mr. Burton, holding his saddle and girth, reproduced in such a manner that to a prurient or imaginative eye it appeared to show Mr. Burton indecently exposed as only a man could be exposed...
...Burton, the so-called and self-styled gentleman rider has finally won damages for the photograph of him that they published and that embarrassed him so much. Mr. Burton got it both coming and going, after he had sold his manly body, clad in his brilliant silks, to the Camel cigarette people for the pittance...
...July 24, 1922 Seattle witnessed a memorable wedding. A thousand spectators were present in Woodland Park Zoo. The city's Nile Temple of the Mystic Shrine had outdone itself in pageantry. In first, attended by a burro named Nazimova, marched Potentate, young male camel lately imported from Shanghai by Shriner Hugh Caldwell, onetime Mayor of Seattle. He was joined by Nile, a female camel also brought from Shanghai by the Shrine, attended by a pony named Marguerite. When Imperial Potentate James McCandless of Hawaii pronounced them camel & wife, Potentate turned, gravely munched Nile's topknot bouquet of sweet...
...painful chain store tax which went into effect in Iowa in June 1935. Upon oil companies owning retail outlets it piled a new levy graduated steeply upward both on gross receipts and number of outlets. By last week it was apparent that this last straw, far from breaking the camel's back, had set it going with the wind. Oilmen trooping into Chicago's Hotel Stevens for the Institute meeting received with indifference the news that half of Iowa's chain tax had been invalidated by the U. S. Supreme Court...