Word: camel
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...mere suggestion is probably an affront to professorial dignity; the grumblings about the "pressure of work" can almost be recognized now. Yet a few lectures a year are not going to break their backs, even if they assume the camel's form. English A suffers more from neglect than anything else. If English A is to be recognized for what it is, the most important course in college, if it is to accomplish what it sets out to do, make competent writers, it must be served by the moguls of the Department...
Selling cheap and advertising dear is the standard formula for making big money out of cigarets. The big Three-Camel, Chesterfield, Lucky Strike-wholesale for $6.10 per 1,000, of which $3 is Federal tax. Because they cannot afford to lose their mass markets they must pour many more millions into advertising than less popular brands. And because each of them sells upwards of 30 billion cigarets a year, they can afford...
...most tobacco companies, advertising is more important than tobacco. When P. Lorillard Co. put Old Golds, on the market in 1926, it floated a $15,060,000 bond issue solely to finance promotion. Camel advertising costs R. J. Reynolds Tobacco Co. some $10,000,000 annually. But during Depression, two oldtime tobacco men discovered another and a cheaper method of selling cigarets. They were Reuben Morris ("Rube") Ellis, long time president of Philip Morris & Co. and Leonard Burnham ("Mac") McKitterick. Their cigaret was Philip Morris English Blend, which is now crowding Old Gold for fourth place in the roster...
...finding a celebrity to write about. A friend (Robert Young) invents one, a glamorous Mrs. Smythe-Smythe, proficient dancer and tiger-shooter just back from India. Miss Matthews, having failed to impress a sleepy producer, poses as Mrs. Smythe-Smythe, startles London by riding down the Mall on a camel. Funniest sequence: Mrs. Smythe-Smythe is asked to demonstrate her shoot ing prowess at an Oriental party given in her honor; the gun, going off in her shaking hands, shatters a vase, knocks the cap off a musician's head, breaks a globe in the chandelier; a colonel...
...student submitting the best poster for Father's Day (June 21) the Cigar Progress Board will give a scholarship. To President Roosevelt (who invariably smokes Camel cigarets) the Board will send a chest of 500 fine cigars on Father's Day, which is to the tobacco trade what Mother's Day is to florists...