Word: camel
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Most spectacular rise of the year was Camel, whose sales were pulled back to the 1931 level after the disastrous sales results of temporarily abandoning newspaper advertising in 1932. Most spectacular setback was for Lucky Strike which lost 4,500,000,000 in sales. Standard Statistics estimates of domestic consumption from 1929 through 1934 (in billions...
...Camel (Reynolds...
...Apparently, a certain rough law of compensation is at work in the cigaret trade," commented Standard's statisticians. "Whenever a single brand advances far ahead of the others, it eventually becomes the victim of a competitor's advertising attack. This happened to Camel in 1929-31 and to Lucky Strike in 1933-34. Aside from this generalization, it is futile to attempt to forecast sales of leading brands for any distance ahead. Particularly is it impossible to foresee the response of the millions of cigaret consumers to whatever new advertising appeals may be devised...
Richard Joshua Reynolds chose the name Camel for the cigaret which revolutionized the tobacco industry because he liked animal names and because Camel was easy to pronounce. Before Camels were invented the U.S. was producing about ten billion cigarets a year, a large proportion Turkish. Leading domestic brands like Piedmont and Sweet Caporal were made of unblended Carolina leaf. The year Tobaccoman Reynolds launched his cigaret of blended domestic and Turkish tobacco (1913), cigaret consumption leaped to fifteen and a half billion. He followed it up with a highly successful merchandising campaign, profited immensely by the amazing luck that fell...
...Gray, a great tobacco salesman, is chairman of the board. Suave, meticulous S. Clay Williams left the presidency last spring to become vice chairman, was succeeded as president by Bowman Gray's brother James, who announced the earnings last week. Messrs. Gray and Williams produce no cigaret except Camel, but they can usually count on extra income from Reynolds Chewing tobacco (Schnapps, Micky, Brown's Mule, Day's Work) and from Prince Albert, fastest selling pipe tobacco...