Word: camel
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Oldest department store in New York is Hearn's, founded in 1827 by an immigrant descendant of an English divine. In the 1870's many a rich old lady in coach and four clattered over the cobblestones of 14th Street to alight at Hearn's for a camel's hair shawl at $10,000 or laces at $1,000 a yd. For 105 years the store was managed by the Hearn family whose youngest executive, Donald Hearn Cowl, kept a yacht as late as 1931 and raced every Saturday with Junius Morgan. But in 1932 Hearn's, crippled by Depression...
...Camel cigarets were quick to snap up a laboratory observation and advertise: ''Smoke a Camel and notice how soon you feel your natural energy snap back'' (TIME, July 2). Last March, if advertising scouts had been on the job at the New York Academy of Medicine, or last week if they had read the Journal of the American Medical Association, they could have evolved a new cigaret-selling slogan: ''Smoke a cigaret and-keep your fingers cool. . . . Cool hands mean a warm heart...
Your article re Camel cigarets [TIME, July 2] splendidly timed. A pity you did not give Mr. Esty both barrels if only for underestimating the intelligence of the readers of his silly advertising copy for R. J. Reynolds Tobacco...
...Anders Hedin got his start 49 years ago as tutor with a family in Baku on the Caspian, has been prowling Central Asia almost continuously ever since. Expert hydrographer and cartographer, he carries only the simplest instruments on his expeditions, depends largely on the measured stride of his riding camel for computing distances. For Chicago's Century of Progress he directed the reproduction of Jehol's "Golden Pavilion." Short, bland, unmarried and 69, Explorer Hedin is now completing a railroad survey for China's Nanking Government. Though A Conquest of Tibet had to be translated...
...Sweden" referred to by the Reynolds Co. were Erik Lundberg and Stina Thyselius-Lundberg, medical experimentalists of the Royal Caroline Medico-Surgical Institute in Stockholm. They wanted to know whether a diabetic might smoke, and, if so, how much. In the experiments on healthy and diabetic subjects, they used Camel cigarets. As a scientific "control" the Lundbergs also used German denicotinized cigar-cigarets called Bad Toltz. Nicotine either in smoke or as a straight drug, as the Lundbergs found and other investigators already knew, stimulated the adrenal glands. The stimulated adrenals exuded adrenaline which released sugar, which in turn...