Word: camel
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...Lucky Strike) swore a mighty oath that he would run 10? cigarets out of business if he had to make them himself. Last week patrons of Great Atlantic & Pacific Tea Co. stores throughout the U. S. could read a big sign behind the cash register: LUCKY STRIKE-CHESTERFIELD-CAMEL-OLD GOLD...
Meanwhile, Camel's new advertising campaign ("It's fun to be fooled . . . It's more fun to KNOW") drew fire from U. S. magicians whose tricks were exposed...
...equaling 1931's $23,121,000 and Reynolds earned $33,674,000 against $36,396,000. Reynolds earnings were actually $4,000,000 higher than reported, that figure representing the excess of advertising appropriations for 1932 against actual expenditures. Breaking in newspapers last fortnight was the new Camel campaign, handled and written by William Esty & Co. (TIME, Dec. 26). Its motif: "It's fun to be fooled. . . . It's more fun to know...
...five sons, four of them given to jollity and excesses, one given to sober industry. He willed his textile mills to his sober youngest son. Charles A. Cannon proved the wisdom of this move by running them so ably that in 1918 the U. S. soldiers who were smoking Camel cigarets were drying themselves with Cannon towels embroidered with such fiery legends as "To Hell with the Kaiser" and "In God We Trust." By 1930, Charles A. Cannon had introduced the vogue for colored towels; the Cannon mills made 65% of the towels in the U. S. It might therefore...
...move was a counterattack to stop the forward march of the Little Four-Brown & Williamson, Axton-Fisher, Larus & Brother, Continental Tobacco-makers of non-advertised 10?-a-pack brands. The Big Four used to make 90% of all U. S. cigarets and Lucky Strike's George Washington Hill, Camel's Samuel Clay Williams, Chesterfield's Clinton W. Toms, Old Gold's Benjamin L. Belt thought the future was fine and blue (TIME, Oct. 31). Now the Little Four with their Wings, Paul Jones, Twenty Grand, White Rolls sell one out of every five U. S. cigarets...