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...makers of 15?-a-pack cigarets last week did what they had been expected to do for a long time-slashed prices. Acting in concert as they always do, the Big Four -American Tobacco (Lucky Strike), Reynolds Tobacco (Camel), Liggett & Myers (Chesterfield), Lorillard (Old Gold)-dropped the wholesale price from $6.85 a thousand to $6. Though no one ever knows what the Big Four will do, few people expected the cut to be so deep, for a year and a half ago the price had been upped, presumably because of Cellophane wrappings, from $6.40 a thousand...

Author: /time Magazine | Title: Business: Big & Little Four | 1/16/1933 | See Source »

Married. Richard Joshua Reynolds Jr., 26, Camel cigaret scion, brother-in-law of Elsbeth ("Libby") Holman Reynolds; and one Elizabeth McCaw Dillard, 24, daughter of a Winston-Salem (N. C.) bridge contractor; in Winston-Salem...

Author: /time Magazine | Title: Milestones, Jan. 9, 1933 | 1/9/1933 | See Source »

...taught at Amherst. His brother, the late Lucien Esty, wrote Ask Me Another books. Just before Thanksgiving Day, William Esty & Co. landed its first big account-and only one so far. It was that of R. J. Reynolds Tobacco Co. which spends $15,000,000 a year on advertising Camels and Prince Albert. When Reynolds introduced Camels in 1913 the account was given to N. W. Ayer & Son, Inc. It remained there until 1931 when Erwin, Wasey & Co. obtained it and launched the famed cellophane campaign with the $50,000-in-prizes letter contest. Recently Camel advertising has been confined...

Author: /time Magazine | Title: Business: Esty's First | 12/26/1932 | See Source »

When William Ziff first entered the field Negro papers carried little national advertising except hair-straightener, a few cosmetics, patent medicines. Now the list includes Camel cigarets, Bond Bread. Rumford Baking Powder, Bayer's Aspirin, Blue Ribbon Malt, Gillette Razors, Lifebuoy Soap...

Author: /time Magazine | Title: The Press: Dark Market | 12/5/1932 | See Source »

...uses this power constantly in self-protection. . . . He is uncomfortable with strangers: this is what is called his shyness. . . . He avoids eating with other people. ... He hates waiting more than two minutes for a meal or spending more than five minutes on a meal." He eats anything from diseased camel meat up. Says he, "To me, all food is alike except oysters and parsley. I don't like oysters. I'm not fond of parsley?tastes like a grave." He "avoids regular hours of sleep. . . . Perhaps his most unexpected personal characteristic is that he never looks...

Author: /time Magazine | Title: Books: Scholar-Warrior | 11/28/1932 | See Source »

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