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DIED. JOHN CAMERON SWAYZE, 89, newscaster turned pitchman; in Sarasota, Florida. Swayze found fame in 1949 "hopscotching the world for headlines" on Camel News Caravan, a network-news prototype. The Kansan later attained pop icondom hawking Timex watches, the ones that would "take a licking and keep on ticking...

Author: /time Magazine | Title: Milestones Aug. 28, 1995 | 8/28/1995 | See Source »

...them when they are young: of all adult smokers, 90% started smoking before the age of 20. This is why much of the tobacco industry's $6 billion worth of advertising contains an undeniable appeal to youth. According to the Centers for Disease Control and Prevention, after the Joe Camel advertising campaign, which depicts a camel wearing sunglasses and driving a fancy car, began in 1988, the proportion of teenage smokers who prefer Camels more than tripled. Said Clinton last week: "Does anyone seriously doubt that a lot of this advertisement is designed to reach children...

Author: /time Magazine | Title: OUT OF THE MOUTHS OF BABES | 8/21/1995 | See Source »

With a little prodding, Milt Bearden will talk about the exploding camel. It was back in the late 1980s, when Bearden was the CIA field commander in Islamabad, Pakistan, training Afghan guerrillas in their anti-Soviet insurgency. Bearden, now retired, says he was a conscientious teacher, imparting military instruction but simultaneously making sure that his students knew the difference between acts of war and acts of terrorism or human-rights violations. He expressly prohibited indiscriminate "wide area" attacks. "I said, 'Never, never, never do car bombs,'" he recalls. Rueful pause. "I never said, 'Don't do a camel bomb.'" That...

Author: /time Magazine | Title: WITH FRIENDS LIKE THESE | 8/7/1995 | See Source »

...talked to numerous other proctors and students who are sick of having to deal with other peoples' substance abuse. I doubt our complaints, or even this editorial, will come to anything; a single determined protest from the Camel contingent and all of our efforts will go up in, well, you know. But the fact that I've said this will give me a great deal of comfort as I return to my quotidien existence of tolerance, open-mindedness and coughing at other peoples' cloves. It's at least a start...

Author: By Emily Carrier, | Title: Get Your Butts Out of the Yard | 7/11/1995 | See Source »

...Kids as young as three to six years old recognize Joe Camel as easily as Ronald McDonald," Kessler said...

Author: By Kris J. Thiessen, | Title: Smoking: A Kid's Disease? | 5/17/1995 | See Source »

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