Word: cameleer
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...desert sheik, Daddah spent his youth following his father's camel flock. But after his father sent him away to a French-run school in St.Louis de Sénégal, Daddah rose swiftly, serving first as a French army interpreter, later studying at the Sorbonne, where he met and married a pretty French fellow law student. When General Charles de Gaulle came to power, Daddah was Mauritania's only lawyer, and therefore the obvious man to lead his country to self-rule under the semiautonomous government allowed by the French...
...recovered nicely from the cancer scare, but is turning the unsettling side effects of the debate to its own advantage. By flooding the market with filters that promised protection from tar and nicotine, tobaccomen turned the whole market topsy-turvy. In 1952 five brands, led by Reynolds Tobacco's Camel (and followed by American Tobacco's Lucky Strike, Liggett & Myers' Chesterfield, American's Pall Mall, and Philip Morris), held 82% of the cigarette market; today that share is held by ten brands, many of them born since then. Filters have swelled from i% of the market...
...More for their strong taste than from the ads. When former Reynolds Chairman S. Clay Williams jokingly asked his Camel-puffing friend Franklin Roosevelt for a testimonial, F.D.R. offered this one: "Only the President of the United States and Clay Williams have throats strong enough to smoke Camels...
...give Buck Duke hell." Doubtful Dromedary. Though cigarettes were still considered effeminate and had less than 10% of the market, Reynolds decided to bring out Camels in 1913 in a package decorated with a very sick-looking animal. Recalls former Director R. C. Haberkern: "He was atrocious. He had pointed ears, his head was bad, his feet looked like sweet potatoes." The problem was not solved until the Barnum & Bailey circus came to Winston-Salem, and the Camel people got a look at their first dromedary, Old Joe. Old Joe was promptly photographed, drawn for the package. (When Reynolds tried...
...Fooled." American's George Washington Hill, the brassiest to-baccoon of all time, dreamed up the slogan "It's toasted" for Lucky Strike?even though all tobacco went through the same toasting process. Reynolds struck back with "I'd walk a mile for a Camel," scoffed at Luckies' "toasted" claim with ads showing a magician sawing a girl in half and captioned, "It's fun to be fooled; it's more fun to know." George Washington Hill, the prototype of the dictatorial sponsor in The Hucksters, was not a man to be outshouted; he pushed into the industry lead once...