Word: camelizing
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TARGETING KIDS A study published in the New England Journal of Medicine concludes that tobacco companies have broken a promise, made in their 1998 settlement with state governments, to cut back on advertising aimed at minors. Camel, Marlboro and Newport--brands favored by teens--have actually increased budgets for advertising in magazines like PEOPLE, Rolling Stone and SPORTS ILLUSTRATED that have significant young audiences...
STUNTS Canada's London Free Press showed an egg frying on the trunk of a car; the New York Times had a photo series of an ice cube melting in the sun; a N.Y.C. TV station brought a camel into its studio...
Feng Xiaogang does not dine on shark's fin or camel's hump. He does not wear Armani tuxes to awards galas or parade around with bejeweled women on each arm. "I am a regular guy," Feng says, his tongue swelling his cheek as it seeks out a remnant of dinner from between his molars. "I just happen to make movies instead of, say, working in a factory...
...that everybody's happy - not even close. Most environmental groups would prefer not to drill at all, and Florida Democrat Sen. Bill Nelson, quickly dubbed the plan "the proverbial camel's nose under the tent." (Norton did say the plan would call for a reconsideration of its limits in six years.) And the energy industry and its friends in Congress are just plain appalled at Bush's lack of backbone...
...tobacco makers suffered a string of setbacks, culminating in 1998 when the four largest firms settled with 46 states for $206 billion (over 25 years) to help pay for smoking-related illnesses. Big Tobacco agreed to curb advertising, stop marketing to minors (no more Joe Camel) and fund a national antismoking group to police their practices. In 1999 the Clinton Administration filed its suit. More recently, Philip Morris was assessed $3 billion in damages to a single smoker in California. Throw in price increases of more than 60% that had begun to cut demand, and domestic tobacco seemed doomed...