Word: camelizing
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...growing problem of teenage tobacco abuse. Recent studies have estimated that more than three million minors abuse tobacco, leading the Clinton administration to call such widespread use a "pediatric disease." In a year when smoking among eighth graders is up 30 percent and more kindergarteners can identify Joe Camel than Ronald McDonald, the city's actions are not only justifiable, but desperately needed...
...concede that it's easier for a camel to pass through the eye of a needle than for a rich man to enter heaven. When it comes to entering the White House, wealth still has its advantages. So many, in fact, that American politics has become a rich person's game as never before. In addition to Forbes, the '96 G.O.P. presidential field includes Morry Taylor, a multimillionaire tire manufacturer. And billionaire Ross Perot may run again...
...Camel dollars and Marlboro bucks--playmoney coupons found in packs of cigarettes which are redeemable for company merchandise, such as jackets and T-shirts--are examples of a more subtle advertising strategy which Grammarossa and Pierce-Laven say are a part of a multi-million dollar advertising strategy focused on enticing minors to smoke. Both women expressed concern that smoking companies could use their advertising to target new and vulnerable markets, such as Hispanic women...
Grammarossa also points out that the three most advertised brands--Camel, Marlboro and Newport--are also the three most popular brands among teenage smokers...
...CAMEL R.J. Reynolds takes the tobacco-toking, kid-attracting dromedary off billboards...