Word: camelizing
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Crowley Gottlieb first began her crusade against Camel cigarettes after she read a study in the Journal of the American Medical Association. The study reported that the ad campaign was appealing to teenagers and children and that more children recognized Cool Joe than adults...
...December 11, 1991, Crowley Gottlieb pulled Camel cigarettes of the shelves of he two drugstores, Huron Drug on Huron Avenue and Shepard Drug on Shepard and Mass. Avenues...
...Cool Joe camel is the same character that the company has used for the past 79 years, only "updated for the '90s," says Payne...
...article made "ludicrous contentions" about Camel cigarettes and the study was not "properly controlled," she said...
...Camel cigarettes were the second best-selling cigarettes in her store and they are the third leading cigarette in the nation, says Crowley Gottlieb. Young smokers smoke Camel cigarettes, she says...