Word: camels
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Dates: during 1930-1939
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Broadcaster Wons' books are collections of odds & ends which he recites alternate mornings in the "Tony's Scrap Book" period, and every evening on the Camel Quarter Hour between Morton Downey's ballads. The two called Tony's Scrap Books are anthologies of noble thoughts, snatches of homely humor, tributes to beauty, diligence, nature, perseverance, motherhood, home, etc. Some are from Edgar Albert Guest, Dr. Frank Crane, Ella Wheeler Wilcox. Many, of unknown origin, are favorites of listeners who send them in. Here and there are a few lines from Shelley, Browning, Whitman, A. E. Housman...
Reason for Reynolds' record lay partly in the depression-resist nature of the to bacco business, partly in the Camel boom resulting from the famed humidor (cello phane) pack. Introduced Jan. 2. 1931. to the accompaniment of a $50,000 prize contest for most moving description of its advantages, the cellophane-wrapped Camel occupied the cigaret-publicity spot light which George Washington Hill of American Tobacco Co. had previously almost monopolized. Exactly 952.228 U. S. citizens submitted letters testifying to Humidor Pack merit...
...shaking up and Belt for president. When he took hold he found the company had everything except a popular cheap cigaret. Beech-Nut, Lorillard's first venture into the blended field, had failed. American Tobacco Co. had its Lucky Strike, Liggett & Myers its Chesterfield, R. J. Reynolds its Camel. Fat and quick-tempered, Ben Belt is still an excellent horseman, a better salesman. He decided Lorillard should have its Old Gold, in fact must have it if it would stay in the race. The name Old Gold then belonged to a Lorillard brand of smoking tobacco whose sales were...
...process by which Radio makes its own artists. Oldtime success stories seem slow and labored compared with the meteoric rise of moonfaced Morton Downey, who has earned $4,500 a week with his ballading ever since young President William Samuel Paley of Columbia Broadcasting System used him to lure Camel's cigaret advertising from National Broadcasting Co. Kate Smith's story is another one based on tobacco. Her 240 Ib. and an easy, tricky way of singing had scarcely identified her with musicomedy when La Palina cigars snatched her up for a sum appropriate to her size...
...scant pleasure in the caressive, high-pitched crooning of Morton Downey but R. J. Reynolds Tobacco Co. counts as well spent the $108,000 paid him since June. Prince Albert, second largest Reynolds moneymaker, never had radio advertising until recently when 15-min. programs, copied almost exactly from the Camel quarter-hours, were sent out over N. B. C. The difference: Instead of a "Camel Minstrel" there is a "Prince Albert Dream Girl." Alice Joy, another unknown, has been given the same expensive send-off that Morton Downey had. "Minstrel" Downey caused instant talk with his mellifluous falsetto which sounds...