Word: camels
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...Morris' $72 billion in revenues came from selling cigarettes abroad--712 billion of them. "The West got the Russians out and the Marlboro Man in," sighs Witold Zatonski, a leader in Poland's anti-smoking crusade. In Warsaw's streets, signs for L&M tout the "American way." Joe Camel, banned in Boston, boogies in Buenos Aires; the Marlboro Man rides on in Taiwan. One target of overseas advertising: women, who represent only 5% of the world's smokers...
...hours in a four-wheel to drive the 137 miles from the capital over rugged mountain tracks. But Nakfa is a place of veneration akin to Valley Forge. "It reminds us forever of our resistance," says Zacharias, a teacher at the new technical school. The national emblem is the camel that carried supplies to Nakfa; the country's new currency, introduced in November to replace the Ethiopian birr, is called the nakfa. Despite Nakfa's 9,000-ft.-high chill and barren soil, the government is determined to turn this inhospitable locale into a regional magnet...
...walls here seem to have been decorated withthe spoils of a Salvation Army rumage sale. Abizarre portrait of an elderly man standing on acloud hangs next to a Budweiser mirror. Across theroom, a psychedelic Camel cigarettes postercontrasts sharply with a dusty and disorganizedplastic case of pool cues for sale. Near thebathroom, almost out of view, an engraved mirrorquietly requests "no gambling, no cussing, nospitting," while fake plants swing in ceilingbaskets along the windows. Every inch of wallspace is covered by something which was almostcertainly obtained for free, including thethoroughly-crooked set of house cues. Theexception is the back wall; this...
...ahem, younger-adult market. But the 81 internal documents from R.J. Reynolds, released by Democratic Representative Henry Waxman of California, are by far the most unflinching public view of a company determined to get those kids. In a 1975 memo, company official J.W. Hind urged R.J.R., maker of Camel, Winston and Salem, to "increase its share penetration among the 14-24 age group." One year later, a 10-year planning forecast prepared for the board of directors and stamped RJR SECRET noted that 14-to-18-year-olds were "an increasing segment of the smoking population" and proposed a brand...
After a confidential 1980 memo warned executives to change their terminology, company documents referred less often to the 14-to-18-year-old market. But they went on talking about how to target "younger adult smokers," a term that encompassed teenagers in earlier company discussions. By 1988 Joe Camel had arrived in America...