Word: camels
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...subject of this woman's ire is a smoking camel named Cool Joe, the cartoon character that has been the centerpiece of a catchy ad campaign by R.J. Reynolds Tobacco Company...
Experts agree that Ito has set new jumping standards in the sport. Dick Button, a TV commentator and former Olympic winner, marvels at an Ito special: a triple Axel followed directly by a camel spin. Says he: "What's amazing is that she lands the jump at tremendous speed, arrests the forward motion and creates a rotation." Inevitably, others are catching up. Says Ito wistfully: "I cannot make a mistake because people not quite so good as I am can win since they have some higher artistry." It may not say so in the rule book, but smiles do have...
...military genius, our native American intelligence, proved itself again. One hundred hours and we beat those tricky camel jockeys to a pulp. And what was our military strategy based on? Football. Gen. Norman Schwarzkopf and his staff devised the plan, and called it a "Hail Mary," sending our troops around the western edge of the Iraqi emplacements and sneaking up on them from the back. The more appropriate football term would have been "end run," but American coaching got it right anyway...
...Mouse. Meanwhile, adults -- the stated target of the ads -- show a much lower recognition level. By high school, according to the second study, nearly half the students say they think Joe "is cool." The third study looked at 5,040 California teenagers, ages 12 to 17, and found that Camels' increasing popularity with the 131 smokers among them paralleled the buildup of the Joe Camel ad campaign. "The fact is that the ad is reaching kids, and it is changing their behavior," says Georgia's Dr. John Richards, who worked on the first two studies...
HEALTH A patch that quiets the urge to smoke; Joe Camel woos the young...