Word: camera
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Dates: during 1940-1949
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...suit. Booth estimates that any retailer with a gross of $50,000 a year can profitably adopt PhotoMetric. The greatest savings will be in alteration costs, inventory, space, insurance, etc. In fact, Booth thinks that anyone can set up in business with a swatch of cloth and a camera, without knowing anything about tailoring...
...excitable French puffs made out, the first Rouxcolor films made moviemen sit up & take notice. To many they seemed sharper and more nearly faithful to natural color values than Technicolor itself. Furthermore, Rouxcolor is an impressive cost-cutter: it can be made with an ordinary black& -white camera equipped with a special lens-at about the same cost as black-&-white film...
...Sale. Rouxcolor, the inventors say, can be filmed simply by attaching their four-in-one photo lens (a matter of two minutes) to a black-&-white camera, and shooting with black-&-white film. Projection is just as easy. Laboratories can process the film as if it were black-&-white, thus bypass the costly printing of color film...
...picture as horribly as a spider; and Glenn Anders, as a man who madly plots his own murder, has developed a soundless laugh as chilling as a razor's edge scraped across plate glass. Orson has done a capable job with his brogue, a flashy one with the camera. But not all of his magic works. He makes a blonde out of his onetime wife, redhead Rita Hayworth, but not an actress...
...Says Welles: "So much first-rate talent is going in the direction of the literal. I don't even like the word 'documentary.' You can't go on proving that a rusty faucet is rusty and a dirty alley is dirty. They are using the camera as a recording instrument. I want to use it as an instrument of poetry...