Word: camera
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Dates: during 1950-1959
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...Chrysler are cutting TV expenditures. In addition, some sponsors seem to be disenchanted about the selling power of even top-ranked shows. Chrysler is killing Climax!, and General Electric is switching from Cheyenne, a front-runner in most Nielsen ratings last year, to the new drama Man with a Camera (who uses G.E. flashbulbs...
...radiantly blonde partner on a Stromboli idyl nine seething years ago, twice-married Cinemactress Ingrid Bergman, 42, confirmed that she would make another try at happiness for two-"as soon as it's legally possible." If an annulment decree from Roberto is granted, she will wed her off-camera companion of more recent days, Swedish Impresario Lars Schmidt. Open-armed for his new daughter was Lars's papa, a retired army major: "Ingrid made a most charming impression upon my wife and me." But so, he added, did Lars's first bride: "That was a very charming...
...Angeles station KCOP-TV (Channel 13) brought in a beauty queen to do the Philco commercials in place of Oscar's ailing wife June. Oscar had expected to do the commercials himself, and this "humiliation" shook him from id to toe. He was rude, hustled her off-camera before she could make her sales pitch, was notified within minutes that Philco had canceled sponsorship of the show. In a rage, Oscar launched into an on-the-air assault on Philco, urged his audience not to buy Philco until the company returned to his program. "Let's fight...
...programs, The Price probably gives the biggest payoff in sales because it reveals the prices of its prizes, also gives them several plugs, each with a camera shot and description. Furthermore, The Price allows its 30 million night-time viewers to bid for a $15,000-$40,000 giveaway "showcase" of merchandise (the nearest estimate of the total retail value, without going over, wins it all). Last week 7,000,000 postcards poured into The Price, each marked with an estimate of the showcase's value. That meant many a viewer had gone to local dealers, at least...
...mind's eye of James condoned what the camera eye of Twain condemned. Where Twain saw mere dirt, James saw the patina of centuries-old civilizations. Where Twain saw superstition and ignorance, James saw piety and a sense of the past. Standing within the basilica of St. Mark's, James spoke of its mosaic pavement as "dark, rich, cracked, uneven, spotted with porphyry and time-blackened malachite, polished by the knees of innumerable worshippers." Standing in the same spot, Twain observed: "Everything was worn out-every block of stone was smooth and almost shapeless with the polishing hands...