Word: camera
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Dates: during 1990-1999
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Despite these advances, consumers initially greeted APS with a yawn, until Canon introduced a petite model aptly named Elph. It's the only hit yet in the parade of APS cameras. Canon discovered that many Elph buyers didn't even know, or care, that their new camera was an APS model, which is about as smooth a technology transfer as you can hope for. Elph just looks real cool, and it fits into a shirt pocket. "The design had much more impact than APS," admits Ted Ando, general manager of Canon U.S.A. Inc.'s camera division. Cameramakers have...
...best part about APS technology is that it is affordable. Many of these tiny models will sell for $200 to $400, but more basic APS cameras are available for as little as $50. Just as critical to APS' budding success is the fact that you can get the film developed nearly anywhere in the U.S. that 35-mm film is processed, a far cry from the spotty APS services available just a year ago. That has camera and film companies, humbled after APS' sluggish start, talking big again. "I think APS will eventually replace 35-mm film for consumers," says...
...question is, what do you want to end up with?" says Willy C. Shih, president of Kodak's digital-imaging division. If the answer is simply prints to put in your photo album, then a film camera is still the way to go. But for the "pictures-as-information crowd," as Shih calls it, there are plenty of willing suppliers, with new megapixel cameras available now or due shortly from Canon, Casio, Epson, Fuji, Kodak, Nikon, Olympus and others...
...with a jointly created Picture CD service slated to begin later this year. Kodak also has a new $349 "film drive" for PCs that converts a roll of APS film into sharp, digitized pictures. Imagek, a unit of Irvine Sensors, is attempting to merge the two worlds inside the camera. Its "electronic film system," which converts any 35-mm model into a digital camera, is expected in August...
...technologies like APS and digital that really work drive consumers to the stores looking to buy. For camera retailers, this new wave of products is a good development. Says David Ritz, president of Ritz Camera Centers Inc.: "We're happy as long as the consumer is happy...