Word: camera
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Nobody came on to the movie camera - wrapped it in a bear hug and wrestled it to submission - like Betty Hutton. They called this 40s singer-actress "the Blitzkrieg blond" for an energy that would make Rachael Ray seem logy by comparison. Film critic James Agee, and other scribes at TIME, described her variously as "rubber-jointed," "brass-lunged," "super-dynamic," "bouncing, bawling," "raucous, rampageous." To Bob Hope she was "a vitamin pill with legs." She seemed to have swallowed a truckload full of them before every performance; she was indomitable, unstoppable, the Fuller Brush flack with a quick smile...
...exhausting offscreen as off, Hutton married four times: to Reeves camera scion Theodore Briskin; to choreographer Charles O'Curran, who went on to dream up dance routines for Martin and Lewis, Hope and Crosby and Elvis; to Alan Livingston, who created Bozo the Clown and, as head of Capitol Records, lured Sinatra, the Beatles and the Beach Boys to his label; and Big Band Hall of Fame jazz trumpeter Pete Candoli - the wedding of two brassy instruments. All these unions ended in divorce, and Betty would later say she was happy in none of them. She also became estranged from...
...found a valuable patron in the Broadway songwriter B.G. (Buddy) De Sylva. When he was named Paramount's production chief, he took Hutton to Hollywood and made her a star. Rather, she did it herself. He just turned the cameras on her. Which was easier said than done. Directors complained that she was too peripatetic to keep in view. According to the TIME cover: "De Sylva had a camera dolly rigged up and told the director to follow her all over the set if necessary." The film frame was a cage she was bound to burst...
...nephew suddenly appear on the screen. He introduces his side of the family, who take deep bows, then reaches to his left for the photo of his recently departed 88-year-old father. "Our father died only ten days ago," he says, holding up the frame in front a camera perched on top of the screen. "When he learned he was finally going to meet you, his heart and mind couldn't handle the excitement." Fighting back tears, his half sister dabs her eyes with a white handkerchief while her nephew's eyes redden after hearing the heart-rending news...
...downloadable screen "wallpaper" and ringtones. "The click-through rates were unbelievable," says BMW marketing manager Alan Yang. "It's the most effective brand-building tool we've tried." To promote its bB minivan in Japan, Toyota offered concert tickets to those who took snapshots of the vehicle with camera phones. For the World Cup, Adidas fielded a game that allowed players to pimp digital sneakers on their handsets...