Word: cameras
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Dates: during 1930-1939
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...advanced are Fairchild's aerial cameras that the company now has the field entirely to itself in the U. S., and its equipment is standard in the civil and military services of no less than 21 for eign lands. Eastman Kodak is quite content to supply film. One growing use for film is in Fairchild's machine-gun camera, an instrument for training combat pilots...
...pilots can see, precisely, where shots would have gone had they been firing a real gun. If there is any argument as to who "hit" first, the question is instantly settled by the time recorded to a split second on the film. List price of a machine-gun camera...
...another optical illusion it is possible on a flat map to trace from the apparent relief shown by the stereoscope the contour lines passing through points of the same elevation. Relatively limited is the demand for Fairchild's highly-specialized goods and services. Sales of the camera division last year were only $776,000, of the survey division $245,000. Staffed and equipped to turn out almost any kind of precision instrument, Fairchild's Woodside (N. Y.) plant has lately added sound and recording equipment. Lens-making it has never tried, preferring to purchase the types it needs...
Profitable though it has been, the camera and survey division has not been able to offset the aircraft losses. Founder Fairchild built his first plane because he could not find one that suited him for photographic work, starting commercial production in 1926. During Depression engine and aircraft sales shrank to a low of $72,000 (in 1931). Since then Fairchild has entered the transport field, has developed a high-speed amphibian popular with Pan American Airways, is developing for the Navy an in-line air-cooled motor. Sales recovered to $511,000 last year, and a comfortable backlog of orders...
...whole the company has been in the red for years, though losses in any one year since 1930 have never exceeded $100,000. By splitting into its two component parts, Fairchild will give stockholders the benefits of the camera and survey earnings, leave the engines and aircraft to stand or fall by themselves. Another reason for the split is that the expanding aircraft division will require additional capital, which would dilute the equity in the self-sufficient camera and survey business...