Word: cameronism
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Avatar, in other words, has none of the selling points that are supposed to guarantee hit status for a big-budget movie. Yet James Cameron's enviro-epic, with no famous name attached to it but its writer-director's, is not just a blockbuster; it's king of the world. Since premiering on Dec. 18, it has proceeded to shatter most existing box-office records at home and abroad. It has been No. 1 every week, swatting away ambitious newcomers like so many mosquitoes. And like the best ambassador for Hollywood, it has earned most of its revenue - nearly...
...grander scale, Avatar has achieved what many industry savants thought impossible. It has passed the $1.843 billion worldwide gross of the previous all-time smash: Cameron's own Titanic, from 1997. Barring an instant apocalypse, Avatar will have passed Titanic's $600.8 million domestic take by the end of January. Since the new movie's gross is declining only 10% to 15% each week - far less than most pictures - there may be no stopping the Avatar avalanche...
...none of the superhits of the past decade - not The Dark Knight nor any movie with pirates, hobbits, wizards or spider-men - make the list of the 25 top-grossing domestic films. Titanic is the only picture of the past quarter-century in the top 10. (It's sixth.) Cameron's new film would have to take in some $950 million in today's dollars just to match his last one. Avatar is barely more than a third of the way toward reaching the real-dollar champ, Gone With the Wind. (See what was learned from a decade...
Still, it's done fine, and that's a tribute to Cameron's insane ingenuity, the visual magic concocted by his special-effects team and the willingness of the mass audience to give their hearts to something new and pay extra...
Here are the weekend's top-grossing pictures in North American theaters, as reported by Box Office Mojo: (See the top 10 James Cameron moments...