Word: camerons
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...snowed in the rainforest yesterday, and the 10-ft.tall Smurfs of Avatar took the hit. James Cameron's science-fiction epic earned $73 million on its opening weekend at North American theaters, according to early studio estimates. That was more than the next 50 films combined, but still a bit less than the stratospheric predictions of some industry analysts, who were measuring Avatar against Cameron's last fiction feature, Titanic...
...racked up $600 million stateside, and twice as much abroad, for a $1.8 billion total theatrical take. That made it the all-time top-grossing movie (sixth in real dollars, after Gone With the Wind, Star Wars, The Sound of Music, E.T. and the 1956 The Ten Commandments). But Cameron's last blockbuster was a once-every-20-years phenomenon; the gross of his new picture may be titanic, but it won't be Titanic. (See the top 10 James Cameron moments...
...producers of Avatar will have to earn their return the new-fashioned way: by showing it in a fancy format and charging more for it. Moviegoers certainly paid Lexus prices to see the Cameron vehicle this weekend. A ticket for one adult at an IMAX 3-D performance of Avatar at Manhattan's Lincoln Square 13 costs $18.50 (plus $2 if you order through Fandango). Yet, even with higher admission fees, Avatar took in only half of what New Moon, the second episode in The Twilight Saga, did a month ago in its first weekend. Indeed, New Moon earned...
...people who had just seen the movie; its score from reviewers in the Metacritic and Rotten Tomatoes samplings is a robust 83%; and it has no serious competition until next March for the 3-D screens on which most of its showings take place. (Read "Avatar Arrives! Can James Cameron Be King Again...
...demographic than Avatar, but attracted almost nobody. Did You Hear About the Morgans?, with Sarah Jessica Parker and Hugh Grant as a married couple on the lam from a killer, cadged a feeble $7 million and immediately entered the Witness Protection program. (Read an interview with Avatar director James Cameron...