Word: campaign
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Dates: during 1920-1929
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...Viscountess Rhondda:* "This dinner is part of our campaign to secure, once and for all, equal political rights for women...
...service in advertising" to Ernest Elmo Calkins, President of Calkins & Holden, Manhattan agency. Originally a printer, Mr. Calkins studied art because he knew that good typography must follow the principles of design. In 1902 he went into partnership with Ralph Holden. Together they worked out the first complete advertising campaign ever produced?with typewritten outline, sketches and exhibits. They organized a special art department, a special typographic department, necessitities that are axiomatic now. They wrote the first book on the new advertising practice, Modern Advertising.? Mr. Calkins has been writing on his subject in Scribners' the Atlantic Monthly, the Advertising...
...best planning and execution of a national campaign, $2,000 and a certificate went to the Philadelphia agency of Young & Rubicam and the Postum Cereal...
...like award went to Joseph Richards Co., Inc., Manhattan agency, for the best local campaign of a manufacturer. They handled the Tide Water Oil Sales Corporation's campaign for "Tydol...
Another like award was given to Pedlar & Ryan, Inc., Manhattan agency, and Ovington's Manhattan specialty store, for the best local retail campaign...