Word: campaign
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Dates: during 1920-1929
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...MacGregor laid out a typical campaign budget...
...campaign books, buttons, posters...
...campaign trinkets goes into a number of things. The most elaborate is the campaign text book giving the party platform, acceptance speeches of the candidates and other good party propaganda. These are distributed to local campaigners, to editors, to correspondents, etc.?wherever they may do good?and they cost perhaps $50,000. There are also many thousands of pamphlets, much cheaper to get out, but much more numerous. There are posters and lithographs of the candidates which cost about four cents apiece. In 1920, the Republicans distributed 5,000,000 of these in crucial states. There are also campaign...
Billboard advertising is more flexible than other means of expenditure, is more likely to be practiced by those with well-filled campaign chests than by those who are cramped in their funds. Even in the gigantic year of 1920, the Republicans spent only $400,000 in this...
...miscellaneous items covers telegraph and long distance telephone calls, everything extraor- dinary. Usually, the traveling expenses of the Presidential and Vice Presidential candidates come out of this fund rather than out of the general speakers fund. These traveling expenses frequently come to 5% of the entire cost of the campaign. The reason for this is that candidates travel on special trains so that they can stop by the wayside to make speeches and thus facilitate their business. Special trains are expensive. Cars are rented by the day and 100 full-fare railroad tickets are required also. James M. Cox spent...