Word: campaign
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Dates: during 1920-1929
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...given over to destructive propaganda?"? This letter was addressed to the Advisory Council of National Broadcasting Co. Since the Advisory Council numbers among its members a long list of men and women whose U. S. citizenship is a source of U. S. pride, and since the Lucky Strike campaign has been widely, conspicuously flayed, the Open Letter was essentially a sharp contrast between the admittedly high character of the Council and the allegedly low character of the campaign. Said the Letter...
Aside from its ringing appeal to Advisory Councilors (who thus far have made no reply), the Open Letter devoted itself chiefly to an interpretation of the Lucky Strike campaign (which, however, it failed to mention by name) as subversive to the youth of the nation. Having told how millions of "young men, women and children" assemble to hear the Lucky Strike radio orchestra, the Letter pointed out that "once attention is centred on the dance program, a flow of tainted testimonials begins to poison the air." Young women have already dieted themselves to the very threshold of tuberculosis, yet these...
...Open Letter also quotes many an anti-cigaret speech and editorial, including the previously cited Methodist Moral Bulletin. Said the Salt Lake City Deseret News: "Damage incalculable . . . dastardly campaign." Said Dr. Daniel Alfred Poling, head of International Society of Christian Endeavor: "Womanhood is being exploited for trade...
...Open Letter neither the tobacco nor the radio company has replied. The Lucky v. Sweet campaign has not recently been appearing in U. S. newspapers. The N F P P C attributes this absence to an awakened journalistic conscience; the advertising agency (Lord & Thomas and Logan) preparing Lucky advertising says that the campaign has finished its allotted run, will shortly be followed by another. Whether this new campaign will continue the Luckies v. Sweets campaign has not been announced, though President George Washington Hill of American Tobacco Co. (originator of the anti-sweet idea) has never exhibited the slightest signs...
Indeed, as far as the theory that U. S. youth is going Over the Hill to the Poorhouse is concerned, tobacco men feel that the woman smoker has become an accepted element in the contemporary U. S. scene, and that abstinence from sweets is dictated not by the Lucky campaign but by present fashion...