Word: campaign
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Dates: during 1930-1939
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...182The President celebrated his 56th birthday one day early with a dinner for the "Cuff Link Club"-Roosevelt intimates who have been awarded gold cuff links for faithful service.* On the night of the President's Birthday Balls-to raise funds for the infantile paralysis campaign-he broadcast a personal message but attended none of the seven balls given in Washington. Up to this year the Birthday Balls have been run by old Henry L. Doherty, president of Cities Service Co., one of the most pyramided holding companies ever devised. This year the President apparently realized the paradox...
...Among the Cuff Linkers are Boston's James Sullivan, stenographer on the 1920 Vice Presidential campaign train, Charles McCarthy, assistant to the late Louis McHenry Howe, White House Secretaries Steve Early and Marvin Mclntyre...
What agitated the new president of the League, Dr. Richard Norris Pierson, fashionable Manhattan obstetrician, was the need for money. He did not know just how much money the Birth Controllers would need for their year's program. But they already have planned their spring campaign. The slogan: "Planned Parenthood...
...beef campaign was the stiffest crisis the stores had to meet. They did the job by placing advertisements in 8,000 newspapers in every State at a cost of $2,000,000. There were also 33,000,000 handbills, window displays, free recipes, radio programs, much oral promotion by salesmen. Cattlemen bore none of the expense and there was no price fixing...
...many localities the beef campaigns and others which followed had a long-range effect not originally foreseen. In a campaign for lamb, prices continued to rise for six months after the promotion slopped. In pushing grapefruit, one chain company developed so many new customers that its sales rose 1,695% m rural territories. A new market was opened up. One farm woman wrote: "I boiled the thing [grapefruit] for three hours and a half and it was just as tough afterward as when I began...