Word: campaign
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Dates: during 1930-1939
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...Franco were now engaged in trying to take Madrid by exactly the same tactics over exactly the same roads and passes as served British General Sir Arthur Wellesley to take Madrid from the Emperor Napoleon's great Marshals Ney, Massena and Soult in the Peninsular War. After that campaign Sir Arthur became the Duke of Wellington...
...Cremation Association of America and the man whom Mr. Moore salutes as "the leader of the philosophical cremation movement." is Dr. Hugo Erichsen of Detroit, onetime neurologist, one-time medical director of Burroughs Adding Machine Co. Competition forced Dr. Erichsen to close his crematory in 1929. He still writes campaign material for the trade...
...advertise Gimble, and we are both working the same side of the street. Still. Old Ironpants is a public man, and a figure of our time in the U. S. A., and I imagine that years from now, when the historians are writing about the fury of this campaign, they will poke around in Hugh Johnson's stuff to recall the spirit of the fight...
Institutional advertising, which tries to sell an idea rather than a specific product, is the oldest example of an attempt to build public confidence in business. On a broader scale is the type of campaign now being sponsored by the railroads, which are trying to sell a ride not on a specific train but on any train. For four years the Advertising Federation of America has been telling the story of U. S. Business by broadcast and printed word but advertising has been the hero. There are at least three campaigns now running which are trying to sell...
...Another campaign to sell Business as an institution is being run in newspapers by Nation's Business, houseorgan of the U. S. Chamber of Commerce. The current number in the series describes management as the "nation's most important resource," managers as today's "forgotten men." Reads the copy: "Isn't it time to quit talking about this land of ours as if it were split into hard and fast classes, and to think of it for what it really is, the greatest spot on the globe, if not the only one. where classes...