Word: campaign
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Dates: during 1940-1949
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...country away from its stubborn opposition to the U.S. in hemispheric councils. At the U.N. he made a flashy try at reconciling the Western powers and Russia on the Berlin blockade. But at home, on la Señora's orders, he was rewarded with a campaign of insulting silence in the Peronista press and on the radio (TIME...
Last week, professional polio fighters decided that the scare campaign had gone too far. Dr. Harry M. Weaver, research director of the National Foundation for Infantile Paralysis, declared that false rumors about polio can do more harm than the disease itself. Dr. Weaver stressed the positive gains made in polio research (on which the Foundation has spent almost $11 million, will spend $2,000,000 this year). In fact, these boil down to the knowledge that there are at least three types of polio virus (and possibly several strains of each type), and that the virus is usually transmitted...
...Rome, the Communist-line newspaper Il Paese shrilled against a "red-uniformed army which today has an outpost . . . even in the remotest parts of our countryside." Communists launched a whispering campaign that the "army" sold a drink which could turn a child's hair white overnight. Last week, the official Communist organ L'Unita shot the works in a headline: DRINKS COCA-COLA AND DIES. (L'Unita's victim was identified by another newspaper as a heart fatality...
...this red raging was due to what the Coca-Cola company calls "our own individual EGA." By last week its Coke selling campaign had proved so successful that five bottling plants were clanking away in Milan, Leghorn, Venice and Rome. Several hundred thousand bottles were sold daily, and the Communists rightly feared it was another victory for U.S. free enterprise. Complained one Red: "Yesterday I went into my favorite wineshop and found three people there. All were drinking Coca-Cola. The humiliation...
...June, Radio Veteran William Sweets, 53, for the past six years director of Gangbusters and Counter-Spy, resigned from both shows. Last week, in his first public statement, he gave his reasons: "I was told that pressure-a campaign of letter-writing complaining of my political views -had led the advertising agencies and sponsors [Pepsi-Cola and General Foods] to decide to renew their contracts only if someone else directed the shows...