Word: campaign
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Dates: during 1950-1959
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...time-honored French sport of tax-as-tax-can, the government has historically been a heavy loser. But eight months ago, as part of a campaign called "Operation Embarrassment," French Finance Minister Antoine Pinay opened the nation's previously secret tax records to public scrutiny, was soon inundated by anonymous letters from citizens who wondered how their neighbors could afford a new car on an income of $600 a year. Last week came the payoff: picking up their evening papers, three French businessmen and an elderly widow found themselves the subjects of headline stories branding them as consistent...
...that the Mirror had used for 14 years: "Forward with the People." Out too went the Mirror's concession to middle-aged readers: a serious political column by Labor M.P. Richard Grossman, who, with help from the Mirror's Cudlipp, had also written the scathing but ineffective campaign broadside called "The Tory Swindle." And finally, out went a British newspaper institution: a comic-strip character named Jane, who won fame by appearing in the near altogether at any and every opportunity. Jane, by calendar count, should now be about 53 years old, and her lissome virtues have palled...
Salmon in the Square. The two first teamed up in 1957. Gossage, who had run a successful campaign for Australia's Qantas airlines as a vice president of San Francisco's Cunningham and Walsh, became the firm's writer and thinker; Weiner, who had his own small agency for eleven years, handled the business details and helped kook up the campaigns. For one of their first accounts, Oregon's Blitz-Weinhard brewery, they placed an ad in The New Yorker that read: "Keep Times Square Green! A modest reforestation proposal from Oregon's largest...
Scouts in the Whiskey. By mid-1958, The Whiskey Distillers of Ireland, who wanted to make a bigger dent in the U.S. market, were in the fold. Weiner & Gossage started an Irish campaign that featured ads ending in midsentence, sniffed at the Brazilian coffee bean (because Irish coffee obscured the burnished flavor of Irish whiskey), extolled St. Patrick's Day in Mexico City. In the interest of scientific experiment ("Irish whiskey research in nature's laboratory"), Gossage dreamed up the Irish Geophysical Year, to be held in McMurdo Sound...
...professor of European history at Columbia University, begins his account with the execution of Mary Stuart, Roman Catholic Queen of Scotland, in February 1587. Partly as a result, Spain's King Philip II, known as "the Prudent," abandoned prudence long enough to let himself be talked into a campaign designed to cut Protestant Elizabeth down to size. The project, tersely referred to as The Enterprise, was hastily begun. From the start, nothing went right with armaments, provisions, recruiting, and 3½ months be fore the Armada was to sail, its aged admiral died. King Philip unaccountably replaced him with...