Word: campaign
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Dates: during 1990-1999
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...this sounds too much like Mayberry to be practical, think again. The environmental and cultural damage caused by sprawl has become an issue in the presidential campaign. And the idea behind Southern Village--traditional neighborhood development, or TND--could reshape the outskirts of cities from North Carolina to Oregon. "I've had to relearn everything we've forgotten since World War II," says D.R. Bryan, developer of Southern Village. "But I do want to start building communities for people instead of for cars...
...spread the word in high-crime neighborhoods, the slogan AN ILLEGAL GUN GETS YOU 5 YEARS IN FEDERAL PRISON was emblazoned on billboards, flyers and city buses. The Martin Agency, an advertising firm based in Richmond, designed a slick TV campaign aimed at changing the psychology of the underworld. "It was niche marketing to the bad guys," says Oliver. "They all know the name Exile. We hit on a label that explains what it does, which is get them out of the community...
...Richmond initiative is being adopted in Atlanta; Birmingham, Ala.; Fort Worth, Texas; New Orleans; Norfolk, Va.; Philadelphia; Rochester, N.Y.; and San Francisco. President Clinton has touted Exile in a radio address. And the N.R.A., which donated more than $100,000 to Richmond's Project Exile ad campaign, is urging Washington to spend $50 million to apply the concept nationwide...
...reportedly led him to abandon the race.) Second-place man Steve Forbes spent even more, a lavish $2 million that included that ultimate enticement in the brutal Iowa summer, an air-conditioned tent. It may have been worth every penny, since it establishes him as the alternative candidate. His campaign quickly tried to capitalize on the results, pointing out that close to 70 percent of the voters didn't want Bush. Of course, looking at it that way means that 80 percent of them didn't want Forbes...
...losers: Alexander and Dan Quayle. Alexander spent more time in-state than any other candidate and ended up with only 1,428 votes to show for it. Quayle's eighth-place showing left him below even no-hope Republican pundit Alan Keyes, but his campaign manager gamely promised to stay in, if not 'til the last dog dies, then at least until the polls close in New Hampshire...