Word: campaign
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Dates: during 1990-1999
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...grown louder and louder, police, federal agents and social scientists have together waged a quiet war against gun crime that has been dramatically successful, albeit in ways that tend to be obscured by such atrocities as last week's shootings in Atlanta. It has been a subtle, deeply nuanced campaign involving tactics as simple as knocking down walls--literally--in field offices of the Bureau of Alcohol, Tobacco and Firearms. Nonetheless, it has caused a tectonic change in how police around the country view gun crime. Now police routinely ask a basic question that, contrary to popular belief, they used...
Following upon Columbine, the most dramatic grass-roots effort has been the Bell Campaign. Modeled on Mothers Against Drunk Driving, the campaign plans to designate one day a year to toll bells all over the country for every victim of guns during the previous year. The aim of the Bell Campaign is to get guns off the streets and out of the hands of just about everyone except law officers and hunters. Andrew McGuire, executive director, whose cousin was killed by gunfire many years ago, wants gun owners to register and reregister every year. "I used to say that...
...indeed? Although the spots' frequency has been reduced for summer, the advertising database CMR reports that in the six months ending last March the DeMoss Foundation spent more than $27.8 million--a sum outpacing the media buy of a presidential campaign--on a saturation blitz that was most likely publicizing Power for Living. DeMoss ranks 73rd among U.S. foundations, and it's one of the most secretive. Journalists who call its Florida offices receive demurrals ("We're not a cult, but we can't say what we are," one was told) and a fax stating "The Foundation has a history...
Like a majority of DeMoss undertakings, the Power for Living campaign turns out to be a simple call to Christ. But a significant minority of the foundation's projects are harder edged, targeting abortion and gay rights and promoting a vision of a Christian America some find overzealous. The DeMoss family, led by matriarch Nancy, 61, is politically and theologically conservative. Its charity was "an early and significant supporter of the religious right," says William Martin, author of With God on Our Side, a history of the movement. As the DeMoss Foundation demonstrates its willingness to pour tens of millions...
...foundation's first campaign to draw wide attention was a series of soft-focus TV spots with the tag line "Life. What a beautiful choice." Featuring tableaux of beautiful children who the ads noted had not been aborted, they aired in states facing abortion-related referendums and went national by 1993 at a cost estimated at $20 million a year. The commercials thrilled the antiabortion camp. Says National Right to Life Committee president Wanda Franz: "They ran daily for years. It was the kind of campaign an organization like ours could never have begun to touch...