Word: campaign
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Dates: during 1990-1999
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Another Bush ad, by far the most striking and unusual of this campaign, reflects an effort at a different kind of inoculation. As a worried little girl wanders around what seems to be an abandoned military base, Bush tells us that "we live in a world of terrorists, madmen and missiles." The girl suddenly disappears, as Bush says that "a dangerous world still requires a sharpened sword." When he promises a "foreign policy with a touch of iron," the girl reappears, reaching out her hand to a uniformed arm. While the ad was produced well before the Governor flunked that...
Look at two Bill Bradley ads, and you can see his entire campaign in microcosm. In one, Bradley sits at a desk, surrounded by a flag, framed photos, an Oval Office-style window in the background. "Wouldn't it be better if we had more than sound bites and photo ops when we were choosing a candidate?" he asks. "I think so. That's why my campaign will try to be different. It'll concentrate on issues, ones that concern you." There's not a single word of substance in the ad. Instead, Bradley is talking about talking about issues...
Sometimes you can read a campaign in a single slogan. Gore's bio ad is filled with pictures of his younger days as an Army journalist in Vietnam and as a newspaper reporter, probably to erase his image as someone who was born in a blue suit with a briefcase in his hand. But listen to the end of an otherwise routine commercial on health care: "Change that works for working families." Now subject that phrase to political parsing: "Change"--I'm not Bill Clinton--"that works"--I'm not a wild-eyed liberal like Bradley--"for working families...
...with Bill Clinton. In 1990 he helped Ann Richards become Texas Governor, and he regarded her successor with partisan suspicion. But McKinnon, 44, was won over after a dinner with Bush in 1997. He went to work producing the TV ads for the Governor's landslide re-election campaign in 1998, and is now running Bush's media campaign for President. McKinnon's party switch still appalls many Democratic friends. Paul Begala, a former Clinton adviser, attributes it to "a mid-life crisis." McKinnon prefers to call it "a mid-life awakening...
...things wrong with the Gore campaign is that Gore chose to pay a feminist such as Naomi Wolf $15,000 a month so he can figure out how to act like a man [NATION, Nov. 8]. But the Vice President might really need to cultivate the women's vote, because at this rate he is surely going to lose the men's. GERALD PARTIDA Chino, Calif...