Word: campaign
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Dates: during 1990-1999
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This week, with Congress having for now killed campaign finance reform, McConnell and other Republicans will get on with other business, such as an amendment to an African trade bill that would allow apparel produced in the Caribbean Basin to enter the U.S. duty free, provided it is assembled from U.S. fabric...
...hazelnut deal. The Rodhams resisted. The White House tried again, and according to officials, this time the brothers backed down. But in a recent interview, Tony would say only that he's "restructuring" the venture and complains that he and Hugh are victims of a pro-Shevardnadze disinformation campaign. Tony wouldn't say whether he had money invested in the venture or was acting on behalf of others; Hugh said he has no money at stake and was simply the company's lawyer...
...vote in June's national elections. But subsequently the former housewife failed to reach out to other parties to guarantee herself a majority in the assembly. Muslim parties began to rail against the prospect of having a female President. Wahid and Megawati had been very close in the reformist campaign last year, but even he came to resent her aloofness after the June polls: a mobile phone he carried whose number only she knew "rarely rang," according to one of his aides...
...beleaguered television networks, the explosion of dot.com advertising is helping to push up rates 10% to 20% this fall. "It's created an unnaturally tight market," notes Jon Mandel, co-managing director of ad buyer MediaCom. The online magazine Salon recently rolled out a provocative $4 million TV campaign featuring digitally crafted odd couples, like celebrities Chris Rock and Linda Tripp, dancing at a dinner party. "We needed to cast a wider net," says Patrick Hurley, Salon's vice president of marketing. "We're not going to put our head in the sand and pretend that other media...
Call it the Blair God Project. Like the witchy summer hit, The Omega Code, starring Michael York and Casper Van Dien, was made on a modest budget--$7.2 million. And like Blair, it ran a remarkable under-the-radar promotion campaign. But where Blair used the Internet, Omega employed an even more unusual grass roots: it was sold almost exclusively through--and to--the Evangelical Christian community. Crowed producer Matthew Crouch: "I feel we've identified a new consumer group that Hollywood, Wall Street and Madison Avenue don't know exists. We've primed the pump, and there will...