Word: campaigned
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Dates: during 1980-1989
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During the nearly two years that the Government spent preparing its case, Drexel defiantly declared its innocence and launched a major advertising campaign extolling the civic virtues of its junk bonds. Joseph claims that the two-year federal probe cost Drexel $1.5 billion in lost revenues and an additional $175 million in legal and advertising fees. Since November, the firm has bargained for an agreement that, as chairman Robert Linton put it, "would not make us look like a bunch of thieves...
...government may be called national unity, but it will lean distinctly to the right. Both parties agreed to strict limits on the steps Israel would take toward peace. In a nine-page coalition contract, Likud and Labor flatly rejected recent proposals in P.L.O. chairman Yasser Arafat's peace campaign, saying the Israeli government "will not negotiate with the P.L.O." Instead, the pact reiterated Likud's long-standing call for direct talks with Israel's Arab neighbors, such as Jordan, and adopted Labor's offer to include non- P.L.O. Palestinians who live in the occupied territories. "We must do everything...
...daughter, the still attractive Myerson, 64, was obsessed with the fleshy Capasso, who is serving three years in federal prison for income tax evasion. Born in 1945 -- the year Myerson was crowned Miss America -- Capasso came along during Myerson's losing Senate bid in 1980, helped her pay off campaign debts, bought her a Mercedes and a fur coat, and gave her the run of his Long Island mansion. All was seeming paradise until Nancy Capasso found out about Bess two years after the affair started, kicked Capasso out of their $6 million Fifth Avenue duplex, and asked for alimony...
...BIGGEST BEEF Considered a villain by anticholesterol forces, beef has taken a drubbing in sales in recent years. Now, thanks in part to a diligent advertising campaign ("beef: real food for real people") and undoubtedly to the natural longing for this most American of meats, sales are increasing in many parts of the country, in some areas as much as 20%. But many butchers bow to the times and trim all visible gristle...
Some arrangements involve both on-screen and postproduction promotional efforts. Cans of Diet Coke, for instance, discreetly appeared in Walt Disney's Who Framed Roger Rabbit. Both Disney and Coke benefited again when the company conducted a TV ad campaign featuring the sultry Jessica Rabbit crooning for the diet drink...