Word: campaigners
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Dates: during 1980-1989
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...news organization has embraced this ethic more enthusiastically than Gannett, the nation's largest newspaper chain and publisher of USA Today. Credited with one of the industry's best records for hiring and promoting minorities and women at its 88 daily newspapers, Gannett has mounted a campaign to combat what Charles Overby, the vice president for news, calls "the insidious stereotyping that tends to take place by white male managers...
...campaign well-thought out and cleverly planned...
...much heed to social issues as you gave in the campaign...
Winsten says he has other campaigns in mind. He would like to create a anti-drunk driving announcement that would run during movie previews. However, the Project has not yet found funding to produce such an ad. Winsten says he also hopes to get a celebrity who has had intimate experience with the problems of drunk driving make public appearances for the campaign...
Although networks have donated time to the project's anti-drunk driving campaign, other financial concerns have been eased by grants from the Max Factor Family Foundation, The Pew Charitable Trust and the Commonwealth Fund totalling $1,000,000 over three years...