Word: campaigners
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Dates: during 1980-1989
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Divestment activists, too, have waged a corporate campaign against the University. Last spring, activists conducted a "Know-Your-Neighbor" campaign, postering the neighborhoods of local members of the Board of Overseers, explaining to residents that their friendly neighbor was responsible for a company with investments in South Africa. Last spring, divestment became an agenda item at Board of Overseer meetings; last week, the Overseers approved a report calling for a slight modification in University investment policy toward South Africa...
...corporate campaign strategy has remarkable significance for the left. Not only does it contribute to occasional victories on certain issues--such as the local 26 contract--but it provides a different way of looking at political and economic problems within American society...
Thanks to the efforts of the Harvard Alcohol Project, networks and Hollywood studios have begun a massive media campaign--using stars like Sajak--to "change American social norms relating to drinking and driving," says Director of the Project Jay A. Winsten...
Unlike the "Just Say No" campaign against illegal drug use, the Project is currently aimed at preventing drinking and driving, not drinking itself...
...when 1986 statistics showed a slight jump in drunk driving fatalities after some years of decline, it became clear that another media campaign was needed, DeJong says. The Center for Health Communication, which specializes in using the media to combat personal health problems, decided to take up the issue...