Word: campaigners
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Dates: during 2000-2009
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...presidency proved unsuccessful, particularly after the Chappaquiddick incident became a major factor in the campaign...
...were in a different country, and we had a Japanese in a [summer kimono] and [wooden sandals] saying 'Me like Mcflied lice, please eato,' we'd have the same sort of antidefamation league speaking out and saying this is disparaging to Asians or Japanese," says Arudo. He says the campaign's portrayal of non-Japanese as "unquestioningly supportive and culturally ignorant" will only make life more difficult for foreigners in Japan. (Read about Japan and immigration...
...favorite burgers. He bungles his attempts at written Japanese and mispronounces words with a staccato-like butchering of the language. One online video shows him talking to himself while practicing from a phrasebook, proclaiming "horenso" (spinach) with a gesture. Mr. James has appeared in two commercials since the campaign began, in which he also mistakes words, for instance, yelling "tamago" (egg) in Japanese instead of the similar-sounding word tamaya, which is shouted during fireworks...
...McDonald's Japan spokesman Junichi Kawaminami says there is no official response to criticism of the Mr. James campaign. He does, however, explain the story of the character, which appears in the first commercial. "Mr. James' daughter was determined to go to Japan and study, and so he looked at maps and got excited to go with her," says Kawaminami. "Once he found out that McDonald's was offering the Tamago Double Mac, it became the deciding factor." Why? It was on the McDonald's Japan menu years ago and became Mr. James' favorite when he was a student...
...hunger to eat the same burger he ate in his youth - basically a double Big Mac with an egg on it - is as much an affirmation of Japanese food by McDonald's Japan as it is unbelievable and unrealistic as a narrative. That's why it's a commercial campaign. To protest Mr. James as a stereotype of a minority population in Japan because the Ohio native fails to speak or write Japanese fluently, dresses like a nerd and blogs about burgers only ends up underscoring the fact that there really aren't a lot of foreigners...