Word: campaigners
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Dates: during 2000-2009
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...Twitter feed, where followers speculated about whether Zack16 was a bizarre new Metamorphosis-meets-My So-Called Life scripted dramedy or an ad for something. After a few reporters picked up on it, the buzz grew, and it was revealed to be the latter. Specifically, it's an online campaign for Procter & Gamble's Tampax...
...some respects, Zack16 is a different beast, much franker in that it mentions the V word and shows him trying to fashion a "manpad" and using an actual tampon dispenser. But the campaign, created by advertising stalwart Leo Burnett Worldwide, also falls back on old clichés. Our hero wears a white suit to the prom, for example. There are lots of reasons not to wear a white suit to the prom, most of them having nothing to do with personal hygiene. He says he feels comfortable because he's using Tampax. (Also, the prom's on the seventh...
...interesting exercise in finding a side door into a difficult conversation. The online videos refer to the situation only obliquely - Zack doesn't say the name of the new body part he has acquired until the very end. And P&G has no plans to move the campaign to a more mainstream media outlet. "There's always a small group of people who say, 'I don't want to think about this or talk about this, and I don't think it should be on TV at all,' " says Bernens. For now, those viewers can relax in the relative safety...
...Washington Benefits for Gay Partners Extending an olive branch to critics who say he has failed to follow through on campaign promises, President Obama signed a memo on June 17 granting long-term-care and other benefits to the same-sex partners of federal employees. The White House most recently drew criticism from gay-rights advocates for supporting the Defense of Marriage Act, which opposes same-sex marriage...
...more Japanese tourists have visited. In Iceland, where the krona has fallen sharply, the nation is betting on increased arrivals: this summer Icelandair will open up new routes to nine cities in Europe and North America. And VisitBritain, the official U.K. tourism body, is running a $2.6 million ad campaign urging foreigners to "see more of Britain for less." "The pound isn't going to be this weak forever," says spokeswoman Hayley Senior...