Word: campaigners
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Dates: during 2000-2009
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...there's another key reason Philip Morris lobbied hard for FDA regulation, aligning itself with strange bedfellows like the Campaign for Smoke-Free Kids, the American Lung Association and longtime antismoking crusaders Senator Ted Kennedy and Representative Henry Waxman. "Philip Morris wants the public-health community to join them in finding the holy grail: the safe cigarette," says Gregory Connolly, a tobacco expert and professor at the Harvard School of Public Health. Simply put, figuring out how to produce a less harmful tobacco product and getting an FDA seal of approval could open up a whole new, potentially huge consumer...
...standing in front of thousands of supporters in a flag-draped high school gym in a swing state - well, that was really the point. The President journeyed to Green Bay, Wis., to lend his popularity to the cause of health-care reform, hoping to bring to bear all the campaign skills that got him to the White House in the first place...
...casts himself as an Iranian Robin Hood, depicted on banners as bowing to poor old farmers and deprived children. And in a neat trick for an incumbent, he styles himself as an insurgent outsider: "For four years, power has been out of their hands," says one Ahmadinejad campaign ad. "If we stay for another four years, we will forever eliminate the gang of power and wealth and rescue the revolution completely." (See the photo essay "Mahmoud Ahmadinejad: Iranian Paradox...
...close urban combat in Mexico as cartel militias fight one another and the government for the bounty of the drug trade. But its time and place could not have been more unfortunate. After tourism was shattered by the swine flu scare, Mexico just two weeks ago launched a campaign to try to lure holidaymakers back to its paradise beaches. Under the slogan "Vive México" (Long Live Mexico), the $90 million effort is using such stars as Spanish tenor Placido Domingo and soccer ace Rafael Márquez to show off the golden sands. But while Vive...
Calderón argues that the ability of Mexicans to deal with this challenge will be crucial to luring tourists back. Personally launching the Vive México campaign in his presidential palace, the President focused on selling Mexican character. "Let us tell the whole world that we are a strong nation with a unique unity and identity," he said, "that no matter how hard or difficult the tests we have to face, particularly at the present time, Mexico is united and will overcome them...