Word: campaigning
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Service does that. It puts you in a set of conversations with people that you otherwise wouldn't talk to. One of the things that I loved most about the campaign was going to Iowa and going door to door and sitting at people's kitchens talking to them in small settings about life and sharing dreams and our stories. That's what service does. It's, you know, that's the indirect but very important outcome of community service is that it forces us out of our comfort zones and into one another's lives in a series...
...preached the idea that profits and principles are not mutually exclusive. His election was both a cause and an effect of this sense of social responsibility: his candidacy capitalized on this evolving mind-set, and he has done more than anyone else to advance it. "I think our campaign was an expression of people wanting to be engaged and involved in different ways," Obama said in an interview in the White House this month. "They wanted to be part of something larger than themselves...
...costs. Mars and Cadbury have unveiled plans to increase the amount of cacao they harvest from sustainable sources because it is good for the environment and will also relieve potential shortages in the future. The high-end stroller company Bugaboo just announced it is joining the multibrand (RED) campaign - think Gap, Apple, Bono - and will start contributing 1% of its total revenues to the Global Fund that helps AIDS programs in Africa. That's 1% of Bugaboo's revenues, not profits...
...question is, How much of all this is just shrewd marketing to give companies a halo effect? Participants in high-profile efforts like the (RED) campaign - which has raised $135 million in three years - have been criticized for spending a bundle on marketing. Meanwhile, a New York environmentalist named Jay Westerveld coined the term greenwashing for companies that spin their products as being more environmentally friendly than they really are. Chevron is among the firms that have been sued for greenwashing, accused of undermining a biodiesel project while attempting to enhance its green cred. (Chevron denied any wrongdoing...
...four candidates have loudly rejected a call for black Atlantans - who make up 57% of the city's population - to rally around a single black candidate in order to defeat Mary Norwood, the white city council member. "Mary's not focused on [the race angle]," says Norwood campaign manager Roman Levit. "She's focused on two things: making the city safe, and bringing accountability to the city government." (From TIME's Archives: What makes a city great...