Word: campaigning
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...original version of this story misidentified Mike Moffo as a field director of Obama's campaign...
...like to conform with our peers. Michael got interested in this idea when he was reporting his January cover story on energy efficiency. He later discovered that during Obama's election effort, there was a secret consortium of the nation's leading behaviorists who were advising the campaign. Now the Administration boasts a number of senior members--including Budget Director Peter Orszag and regulatory-czar nominee Cass Sunstein--who are using these ideas to help change the economy and our behavior...
...school and elsewhere, for instance, many still speak of the “red states” as if they were inhabited by spiders or other equally unpleasant creatures. Or, to take an example from the other side of the political spectrum, consider the strange mutation of the campaign in September 2008, when it suddenly started to matter where one came from. It’s still easy to recall how a candidate repeatedly insisted that the size of one’s birthplace is (somehow) a reliable predictor of character...
...outbreak by putting a strong emphasis on the necessity of practicing good hygiene. The substitution of condiments packets for salt and pepper shakers and chef-prepared salads instead of an open salad bar are a few small changes Babson officials hope will make a big difference. An extensive educational campaign centered around washing hands is also in the works. “We’re taking really tough precautions of wiping everything down. It’s all about hygiene,” said Dennis Hanno, dean of the Undergraduate School at Babson College. “We?...
...proceed with your lives - much of which will be spent paying for our retirement, in any case - without having to hear us complain about our every ache and reflux. We'll be too busy exploring altered states of consciousness. I even have a slogan for the campaign: "Tune in, turn on, drop dead...