Word: campaigning
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...Friday, however, didn't take hold until the 20th century. In 1907, eccentric Boston stockbroker Thomas Lawson published a book called Friday the Thirteenth, which told of an evil businessman's attempt to crash the stock market on the unluckiest day of the month. Thanks to an extensive ad campaign, the book sold well: nearly 28,000 copies within the first week. In 1916 the book was turned into a feature-length silent film...
...This town knows a thing or two about power-grabbing philanderers, the ones who wine and dine you, take you to bed, collect some campaign cash and then move on to the next hot catch - but not before offering a hug and the gentle admonition, "It's not you, babe. It's me." It doesn't so much matter that by all appearances Gregg is no gallant, that he seemed to actually be telling the truth when he said the reason he got cold feet at the altar was that he couldn't bring himself to fully support the President...
...exactly. It's the name of an advertising campaign designed to get Al Gore to make another movie - but not about what you think. By collecting enough signatures through its website AskAlGore.org, an international NGO called Action Against Hunger hopes to persuade the former Vice President turned climate-change activist to take on the issue of acute malnutrition: a remediable problem, the organization says, that each year kills 5 million children in the developing world. (See pictures of Al Gore...
...sponsors clearly hope that their appeal to Gore will do for malnutrition what his 2006 documentary did for climate change. "Gore is one of the most famous and media-savvy people on the planet," says Juan Nonzioli, creative director of the Shackleton Group, the advertising firm that designed the campaign for Action Against Hunger. "Just as he has used that power to raise awareness about climate change, we're asking that he use it for our campaign against hunger...
...campaign, which was launched in fall 2008 in Madrid and will be rolled out in Paris, London, New York City and Montreal in the next few weeks, features both posters and a trailer for the as-yet-nonexistent film. But its main component is the signature drive. Thus far, more than 37,000 people have signed on to "Ask Al Gore," including several well-known Spanish actors and writers...