Word: campaigning
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...invective hurled the spot's way begs the question: Can an ad campaign be considered successful even if it's noticed for the wrong reasons? Toyota, as well as some marketing experts, thinks so. The Japanese carmaker is laughing off the criticism - and it may be laughing all the way to the bank. According to the company, the campaign is sending viewers to its showrooms in a dismal economic environment. "Business stinks," says Toyota marketing spokesman Joe Tetherow. The company's U.S. sales dropped 23% in October. "Our goal with the ad is to generate floor traffic...
Appalled at the popularity of so-called designer vaginas, a grass-roots organization called the New View Campaign staged its first-ever protest on Monday outside New York City's Manhattan Center for Vaginal Surgery. Two dozen women - ranging in age from teenagers to, ahem, sexagenarians - handed out index cards and held up orange poster boards with the message "No Two Alike," while two members of the group donned giant cloth vulva costumes. New View, which was created in 2000 in response to the introduction of Viagra, is trying to fight what it calls "the medicalization of sex," the idea...
...Obstetricians and Gynecologists issued a committee opinion last year warning that women may experience scarring, chronic pain, obstetric risks or reduced sexual pleasure; a similar statement was issued in July by the Royal Australian and New Zealand College of Obstetricians and Gynecologists. Which is why the New View Campaign - with the endorsement of dozens of sex educators, doctors and psychologists from around the world - is demanding new regulations that would require the Federal Trade Commission's consumer protection division to monitor the ads. At the Manhattan protest, New View members chanted "More research, less marketing." The group is also calling...
...stick to the aggressive carbon-reduction targets he promised before the election, beginning with a federal cap-and-trade system that would put the U.S. on course to reduce emissions back to 1990 levels by 2020, then cut them by another 80% by 2050. He also reiterated a campaign promise to invest $15 billion a year in low-carbon energy, including solar, wind, nuclear and next-generation biofuels...
...pictures of Barack Obama's campaign behind the scenes...