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...first cigarette is often viewed as a rite of passage toward the adult world and an emancipation," NSR says in a statement on its Web page, noting that while smoking has declined among most age groups, it has risen to 40% of 12-to-25-year-olds. "The campaign seeks to reverse that impression and make people aware that smoking isn't a defiance of authority, but instead a sign of submission and naiveté - a behavioral, psychological and physical submission to an addictive drug that will control their acts, dirty their bodies and cost them dearly." (Watch a video...

Author: /time Magazine | Title: In France, Sex Sells — Even in Anti-Smoking Ads | 2/25/2010 | See Source »

This isn't the first high-profile, intentionally controversial campaign launched by the militant NSR, which late last year released a report showing that French people were increasingly flaunting anti-smoking laws in offices, cafés and trains. But the media fury generated by the oral-sex ads means the anti-smoking group has already accomplished what it set out to do - create a whole lot of buzz - even if Morano's ban is quickly put into place. That's a good thing too, because there are other ads jockeying to be deemed France's most controversial...

Author: /time Magazine | Title: In France, Sex Sells — Even in Anti-Smoking Ads | 2/25/2010 | See Source »

...days before launching the most ambitious military campaign of the Obama Administration, General Stanley McChrystal, commander of U.S. and NATO forces in Afghanistan, convened a meeting in Kabul of 450 tribal elders and scholars from Helmand province. The general's objective: to build support for Operation Moshtarak, a massive offensive on the Taliban stronghold of Marjah. McChrystal ran through the military phase of the plan, which would involve 6,000 U.S. Marines and British soldiers and 4,500 Afghan troops and police. Then he described how these troops would protect the town while a "government in a box" - a corps...

Author: /time Magazine | Title: Taking It to the Taliban | 2/25/2010 | See Source »

...pockets of resistance continued, commanders downplayed expectations of a speedy campaign. "I guess it will take us another 25 to 30 days to be entirely sure that we have secured that which needs to be secured," British Major General Nick Carter, the top NATO commander in southern Afghanistan, told reporters on Feb. 18. "And we probably won't know for about 120 days whether or not the population is entirely convinced by the degree of commitment that their government is showing to them." If McChrystal's forces prevail, Operation Moshtarak will serve as the template for the far more challenging...

Author: /time Magazine | Title: Taking It to the Taliban | 2/25/2010 | See Source »

...Pakistani change of heart had been a long time coming. It was influenced by the TTP's bloody campaign of suicide attacks in Pakistani cities, often targeting military and ISI compounds. "I can remember anecdotally where we had questions for our team in Pakistan at one point and they couldn't get a hold of their ISI counterparts because they were too busy attending funerals of their key leadership," says a U.S. counterterrorism official. This, along with the militants' brazen capture of a town some 40 miles (65 km) from the Pakistani capital last spring, did more than any American...

Author: /time Magazine | Title: Taking It to the Taliban | 2/25/2010 | See Source »

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