Word: campaigning
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...publicity and she has said she would never run for office - the writing was not done in the heat of anger. She comes off as tough, reasonable and shrewd. Mark comes off as lost rather than evil or profligate. Perhaps her levelheadedness, so vital to him when he was campaigning, became less enticing to him when he was the incumbent. He may find himself needing a campaign manager again. It's hard to imagine many South Carolinian women who read this book being inclined to vote for Sanford in the next election. If this is revenge, it's certainly served...
...victory suggested that Republicans might catch, or even pass, the Democrats in technological know-how in the coming campaign season. The Brown campaign employed iPhone apps, YouTube videos, hash tags and Facebook to turn a long-shot, shoestring campaign into a much broader political movement. Coakley, says Rob Willington, Brown's social-media strategist, never knew what she was up against. "We ran circles around her," he says. "It was incredible." (See the best social-networking applications...
...more than a numbers race. Using Ning, a social platform, Willington created the "Brown Brigade," Brown's own unique social network, which allowed the campaign to connect with grass-roots supporters. "You could also hook up with people in a brigade in your area," says Willington. The channel worked in all directions: Brown's staff could reach his supporters, his supporters could respond to him, and supporters could find one another to organize. The golden moment? The campaign raised $1.3 million in just one day by publicizing a fundraising blitz using those social platforms, well surpassing their goal...
...Brown's campaign shows social technologies organizing "the passion and drive and power of an idea," says Ning CEO and co-founder Gina Bianchini...
...infections and 80% coverage of antiretroviral drugs in South Africa by 2011. In his statement on Wednesday, Zuma said it was "mischievous to argue that" by his actions "I have changed or undermined the government's stance on the HIV and AIDS campaign. I will not compromise on the campaign. Rather, we will intensify our efforts." (Read "South Africa's New Slave Trade and the Campaign to Stop...